The process that brought VitrA to its current leading position started with the first exports to Germany, back in 1983. Initially producing for big global companies, VitrA began to expand its product range, starting its first overseas operations. The 2000s brought the company into a turning point in terms of branding. Redefining the world of bathrooms as "rational, aesthetic, and equally sensitive", VitrA brought a brand new concept to the culture of bathroom. Using the combination of comfort and technology, it transformed bathrooms into living spaces. With a capacity to develop and manufacture all the products that may be needed in a bathroom, VitrA secured its position in the industry by giving priority to R&D and working with leading international designers.